InfoTubey Awards @ CIL2007
Originally uploaded by circulating.
The marketing efforts of McCracken County Public Library are paying off, not only locally where folks from Paducah and throughout the Purchase flock daily to checkout books, DVDs and books on CD, but with new national recognition as well. The library was awarded at the Computers in Libraries Conference, April 17, 2007 during the first InfoTubey Awards for outstanding YouTube library-related video productions.
The InfoTubey Awards, hosted by Bill Spence, VP, Information Technology, Information Today, Inc. and selected by panelists Marshall Breeding, Vanderbilt University; Darlene Fichter, University of Saskatchewan; Kathy Dempsey, Editor, Computers in Libraries; Rebecca Jones, Dysart & Jones Associates; and Aaron Schmidt, North Plains Public Library, were presented to the top five library video productions that demonstrate creativity, humor, and sincerity in marketing a library or library services or enhancing the library’s value. The winning productions were shown during the ceremony held at the Hyatt Regency Crystal City in Arlington, Virginia.
McCracken County Public Library was awarded for their entire series of seven nominated videos since the judges deemed them all exceptional and had a difficult time choosing just one. The library’s YouTube videos shown for the awards ceremony were Dr. Duck @ Your Library, featuring the voice of Shane Parker, “The Bear on the Air” of WKYQ, which promotes Story Time with Ms. Retta Folsom at the library and THE ADVENTURES OF Super Librarian starring Linda Bartley, McCracken County Public Library Youth Services Library Assistant.
Originally written, produced and directed by Tom Prigge, Library Video Producer, and starring an array of library staff and local radio/communication personalities, the McCracken County Public Library videos were first produced for MCLIB TV, the library’s television branch. Operating on Comcast Channel 7, in Paducah, MCLIB TV provides programming that compliments the variety of services offered by the McCracken County Public Library. Comcast also features the videos in library commercials that broadcast across a wide spectrum of popular cable television channels.
Libby Childers, Adult Services Library Manager, and Iris Shreve Garrott, Youth Services Manager and YouTube account manager for the library, accepted the award on behalf of all McCracken County Public Library staff during the ceremonies sponsored by Palinet.
Library Director Marie Liang congratulated library staff for producing and promoting the library videos. “We have such a creative group of staff who contribute to our marketing efforts by not only traditional print, radio and TV methods of promotion but via emerging technologies such as blogging, YouTube and flickr as well. To have staff with skills for both the old and new communication capabilites combined expands our library marketing potential.”
According to Liang, “Several years ago Paducah Cable Authority began granting us funds that enabled us to create our library’s video production department. Continuing Education opportunities from Kentucky Department for Libraries and Archives and American Library Association recently have allowed us to expand our public relations skills by learning Library 2.0 methods of promotion. We intend to move forward with several emerging electronic communication methods in order to share library services and materials with our community in the upcoming months.”
More than 60 YouTube videos were nominated nationwide. Other libraries awarded for their YouTube video productions were Arlington Heights Memorial Library, New Jersey State Library, Seneca College Markham Library, and William College Libraries.