A Hospital’s Hand-y Hygiene Hint

We have had a lot of fun this past week celebrating Bathroom Blogfest. Bloggers from around the globe have written about the importance of bathrooms in the customer experience and shared many different points of view. I can imagine also that our customers appreciate when we offer an easy solution to their need to go… when all they need to go do is wash their hands!

Just when are the common sense times to clean our hands? Examples according to the Soap and Detergent Association: after using the bathroom, after coughing or sneezing into our hands, before food preparation and when we eat, after changing diapers, after petting your dog or cat, and after taking out the trash.

So your customers may not be taking out the trash but I wonder if they might see you, the proprietor, do that or maybe even pet the cat? And just sometimes, it is not completely convenient for our customers to have to go, all the way to the restroom, to take care of a little hand cleanup. Now of course, you can imagine that.

A perfect example of how to help everyone have clean hands is often set by hospital staff. In particular, how about these rapping nurses in Boston hospitals where creative hand-washing campaigns have recently launched?

Make your customer’s experience simple and safe. Of course you need a glorious bathroom facility. But your patrons will thank you profoundly when the hand sanitizer is readily available and easily found.

Thank you Kaboom, for your inaugural sponsorship and a very special thanks to C.B. Whittemore at Flooring The Consumer and Simple Marketing Blog for your outstanding leadership of a most successful event!

You’ve Got a Mystery on Your Hands

You've got a mystery on your hands

H1N1 may be a Novel Virus but separate the Fiction from the Non-Fiction and get the facts. Hand washing prevents the spread of germs.  Encourage your customers and staff with these helpful hand washing posters available from Yale University Emergency Management.

Improve your customer experience by following the 2009 Bathroom Blogfest posts on their Facebook Fan Page and via Twitter @BathroomBlogfes to “Flush The Recession & Plunge Into Forgotten Spaces”.

Flush The Recession & Plunge Into Forgotten Spaces

From Behind Closed Doors, Writers Direct Their Expertise to the Topic as
BATHROOM BLOGFEST 2009 Welcomes Its First Sponsor

Kinnelon, NJ – The 2009 Bathroom Blogfest, now in its fourth year, brings together 20 bloggers from the U.S., Canada, the UK and India posting on some aspect of the theme: “Flush the Recession and Plunge Into Forgotten Spaces.” A blogfest gathers writers who direct their posts around a single subject while making the subject relevant to their readers. Between October 26 and 28, these experts in marketing, customer experience and service, public relations, library sciences, life, retail—toilets and bathrooms—will call attention to improving the overall bathroom experience.

“Kaboom, the Blogfest’s first sponsor, will play a part in some of the blogs,” said Christine Whittemore, who manages the Blogfest. “The brand is adventuresome and innovative, volunteering to take its chances with this social networking experience,” said the chief simplifier of Simple Marketing Now, Kinnelon, N.J. “Kaboom has sent its cleaning products to nine writers whom we expect to report on their findings. Some may also add Kaboom giveaways/contests to their coverage.”

Along with a sponsor, Whittemore added to this year’s initiative a Facebook Fan Page and way to keep up via Twitter @BathroomBlogfes. In addition, to monitor the conversation, photos and posts, look for the tag #ladiesrooms09 on flickr, del.icio.us, Technorati, Twitter and Google.

The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, Experienceology author and consultant, and Susan Abbott, a business consultant and consumer researcher in Toronto. “They wanted to generate awareness for bloggers passionate about the customer experience at a time when blogging was more experimental. The Bathroom Blogfest created a forum for focusing on spaces that are not a subject of conversation, which they should be,” added Whittemore.

Whittemore believes that today’s bloggers do it because it’s fun and they feel strongly about sharing their ideas for better bathroom experiences. She observes that retailers ignore the bathroom as a possible selling space and that most ignore it altogether. One of the bloggers added that it’s a way for her to potentially create more impact than she might with a single post while it introduces her readers to both a new subject and community of bloggers.

For more information about the blogfest visit http://www.BathroomBlogfest.com or contact Whittemore at cbwhittemore AT SimpleMarketingNow DOT com. For information about Kaboom, visit http://KaboomKaboom.com.

Participating bloggers for the Bathroom Blogfest ’09 include:

• Susan Abbott at Customer Experience Crossroads
• Reshma Anand at Qualitative Research Blog
• Shannon Bilby at From the Floors Up
• Shannon Bilby and Brad Millner at My Big Bob’s Blog
• Laurence Borel at Blog Till You Drop
• Jeanne Byington at The Importance of Earnest Service
• Becky Carroll at Customers Rock!
• Leslie Clagett at KB Culture
• Katie Clark at Practical Katie
• Iris Shreve Garrott at Checking In and Checking Out
• Julie at Julie’s Cleaning Secrets Blog
• Marianna Hayes at Results Revolution
• Maria Palma at People To People Service
• Professor Toilet at Professor Toilet’s Blog
• David Reich at My 2 Cents
• Bethany Richmond at The Carpet and Rug Institute Blog
• Carolyn Townes at Becoming a Woman of Purpose
• Stephanie Weaver at Experienceology
• C.B. Whittemore at Flooring The Consumer and Simple Marketing Blog
• Linda Wright at Lindaloo.com: Build Better Business with Better Bathrooms

America Chooses to Change

Dreams have been realized.  Fears did not materialize.  Barack Obama has been elected the next President of the United States.  And today, it feels so very good.

WE ARE THE PEOPLE WE'VE BEEN WAITING FOR poster on flickr by springhill2008 Creative Commons Attribution-Share Alike

I was in the fourth grade when I first became aware that there was supposed to be a difference in black people and white people.  Little Michael Morris joined our classroom at Longfellow Elementary that year after Dunbar Colored School in Mayfield was closed and our classes were integrated by court order.

I remember how small and quiet and scared he looked as he took his seat in the row next to mine.  His eyes never left his desk.  Thankfully, that allowed me not have to meet his glance since I was sure staring.

I was so curious with wonder at what made this sweet little boy with downcast eyes and dark skin different from me?  Must have been something I couldn’t see.  But different he was, I had been told.  My parents had instructed me to leave him alone.  “You just don’t need to talk to him,” my mom and dad had warned.

Good girl that I was, I obeyed.  It made me feel bad inside, though, until one day he looked up and finally, together, we smiled.  After all, another thing that Daddy and Mama had taught me was to always live by the Golden Rule.

That is all I recall of him as my classmate after that time.  Our smiles.

During the years that followed I believed that perhaps I had dreamed that awful mandate to not speak to the black child.  My father proudly introduced me to black friends of his when I joined him on daily excursions around town.  I realized then that life sure was full of interesting contradictions and surprises.

I loved going with Daddy to the little market on the other side of town or to the uptown courthouse and post office.  It made me feel special to meet and greet all different kinds of folks outside of my regular church and school groups.

As I entered high school, I had many black classmates but not any that I could call friends.  As I planned my 16th birthday party and made out a guest list my parents questioned me about each name they didn’t recognize.  “Now, just who is this Don Tharpe?” they asked.

“Oh,” I said proudly, “he is president of the senior class.”  More details were needed for their satisfaction and when they learned that he was black he was instantly nixed from my list.  I was hurt, humiliated and heartbroken.  This contradiction horribly surprised me.

The last time I checked up on Don Tharpe, he was receiving the 2005 Murray State University Distinguished Alumnus award as president and CEO of the Congressional Black Caucus in Washington, D.C.  I would love to shake his hand today.

As I recalled these memories during the last week, I could hardly imagine that there was hope for change in America on Election Day.

But now, I believe, that we can hold these truths self evident, that all men are created equal. We now must continue to pray for peace with liberty and justice for all.

the old Moon in the new Moon's arms photo on flickr by circulating / Iris Shreve Garrott - Creative Commons Attribution-Noncommercial-Share Alike

Who Will You Vote For?

So.  Just for a few moments.  Imagine you can see inside these homes.

Watch the elderly lady who lives alone waiting for a ride to her doctor’s appointment today.

See the child who struggles to make a good grade in school this year.

Worry about the family whose dad got laid off last month.

Rejoice with the mother of three who finally got her GED.

Wonder at the smiles on the faces of the teenage couple, just married, about to become parents next spring.

Photo slide-show by Kittie55 / Kittie McMillan © All rights reserved

Be fearful of the temptations of dependence, depression and thievery that haunt the safety and security of neighborhoods like these every week.

Please click on this amazing photo, shared on flickr by Kittie McMillan, for anothe view of the Shotgun Houses slide-show.

Imagine you can see the people inside these homes.

Then consider, if you will, how Election 2008 will truly affect them.  And finally, make sure you remember someone besides yourself when you vote on November 4.

I know that is what my daddy would have wanted me to do.

Bathroom Blogfest 2008 Best Tips

After a whole week of celebrating Bathroom Blogfest ‘08, it is now time to take action!

Clean Up by marinegirl / Rebecca Weeks Creative Commons Attribution-Noncommercial-Share Alike

After following the posts of my fellow members of this year’s official, Bathroom Blogfest Community, there seem to be many different methods as well as attitudes toward considering ‘Cleaning Up Forgotten Spaces Around Us’.  What an amazing array of ideas they have shared.

But after much thought, I have decided that probably the best tip is to not get yourself into a mess to begin with.  How much work do we create for ourselves just because we didn’t plan ahead?

Even something as simple as remembering to put the chocolate pudding on the top shelf might be something we shouldn’t forget.

Put Chocolate Pudding on the Top Shelf !! photo by RIPizzo / RI Pizzo Creative Commons Attribution-Noncommercial-No Derivative Works

Bathroom Blogfest 2008 has inspired me to wash it, dust it, sweep it, paint it, get rid of it, reorganize what is left and refresh myself all over again.  Please make sure to visit all the other bloggers who shared their best tips!

Bathroom Blogfest

Susan Abbott at Customer Experience Crossroads
Katia Adams at Transcultural Marketing
Shannon Bilby at Floor Talk!
Laurence Borel at Blog Till You Drop
Jo Brown and the blogging team at Kohler Talk
Lisbeth Calandrino at Lisbeth Calandrino
Sara Cantor at The Curious Shopper
Becky Carroll at Customers Rock!
Katie Clark at Practical Katie
Iris Shreve Garrott at Circulating
Ann Handley at Annarchy
Marianna Hayes at Results Revolution
Elizabeth Hise and C.B. Whittemore at The Carpetology Blog
Maria Palma at Customers Are Always
Sandra Renshaw at Purple Wren
Kate Rutter at Adaptive Path
Claudia Schiepers at Life and its little pleasures
Carolyn Townes at Becoming a Woman of Purpose
Stephanie Weaver at Experienceology
C.B. Whittemore at Flooring The Consumer

When You Care Enough to Clean the Very Best

Does your business hire a housekeeper?  Maybe you employ a maintenance crew.  Does anyone still have janitors?

No matter what you call your clean-up crew, they have to truly care about what they do.

Clean-up crew by Xanboozled / xan latta Creative Commons Attribution-Noncommercial-Share Alike

Hands-down, the very best housekeeper we ever had at work was a retired school janitor.  She took everything personal.  It mattered to her that the windows were finger-print free and that the bathrooms smelled of citrus cleaner no matter what time of day you visited.

Outside trash receptacles were not just emptied but cleaned daily.  Ashcans were swiped to a shine and no butts were left to linger at curbside either.

Oh! the joy of dispensers always fully stocked with soap and toilet paper.  You know what I mean?  Surely you do if you have ever visited a ladies room to find only a shred remaining on the roll of TP.

It is wonderful to have lovely designed facilities but more heavenly to find them immaculately clean.  Thanks to those housekeepers, maintenance crews, and janitors who care enough to make a sparkling difference that can be seen!

Follow this year’s official, Bathroom Blogfest Community as we celebrate Bathroom Blogfest ‘08 – Cleaning Up Forgotten Spaces Around Us!  Consider the customer experience and all of those forgotten spaces that need cleaning up, including the bathrooms.

Bathroom Blogfest

Susan Abbott at Customer Experience Crossroads
Katia Adams at Transcultural Marketing
Shannon Bilby at Floor Talk!
Laurence Borel at Blog Till You Drop
Jo Brown and the blogging team at Kohler Talk
Lisbeth Calandrino at Lisbeth Calandrino
Sara Cantor at The Curious Shopper
Becky Carroll at Customers Rock!
Katie Clark at Practical Katie
Iris Shreve Garrott at Circulating
Ann Handley at Annarchy
Marianna Hayes at Results Revolution
Elizabeth Hise and C.B. Whittemore at The Carpetology Blog
Maria Palma at Customers Are Always
Sandra Renshaw at Purple Wren
Kate Rutter at Adaptive Path
Claudia Schiepers at Life and its little pleasures
Carolyn Townes at Becoming a Woman of Purpose
Stephanie Weaver at Experienceology
C.B. Whittemore at Flooring The Consumer

Hidden Behind Forgotten Customer Spaces

Photo by canonsnapper / Michael Summers - Creative Commons Attribution * Noncommercial * No Derivative Works * Some rights reserved - Artwork by British graffiti artist Banksy

We have all done it in response to a quick phone call alert saying, “thought we would just drop by for a moment,” or at the unexpected sound of a car pulling into the driveway.  Stash the dirty dishes in the oven!  Shut the door on today’s unmade beds and tomorrow’s dry-cleaning drop-offs.  Thank the heavens, as you make quick sashaying spritzes, for fabreze©.

Just by sweeping your not-ready-for-prime-time messes under the carpet, you may not always rest assured that what is hidden remains concealed.  Somehow we always get caught when company surprisingly stops by with our hair down.  The trick is to not be caught with your pants down too.

Good company comes to see us because they want to.  Great customers come to see us because, not only do we offer what they want and need, they enjoy visiting us as well.

Remember that businesses too need to clean up their forgotten customer spaces.  Could that mean forgotten spaces for customers or spaces for forgotten customers…??

Perhaps, they are but one and the same.  One could be as important, if not more, than the other.

Do you truly know who your possible customers are and what they really want, need and expect from you.  Is access to your products and services inviting and welcoming too?  Who have you forgotten and what simple convenience are you not providing?  How dare we let these forgotten customers get swept under the rug.

Join us this week as we celebrate Bathroom Blogfest ‘08 – Cleaning Up Forgotten Spaces Around Us!  Consider the customer experience and all of those forgotten spaces that need cleaning up, including the bathrooms.

This year’s official Bathroom Blogfest Community:

Bathroom Blogfest

Susan Abbott at Customer Experience Crossroads
Katia Adams at Transcultural Marketing
Shannon Bilby at Floor Talk!
Laurence Borel at Blog Till You Drop
Jo Brown and the blogging team at Kohler Talk
Lisbeth Calandrino at Lisbeth Calandrino
Sara Cantor at The Curious Shopper
Becky Carroll at Customers Rock!
Katie Clark at Practical Katie
Iris Shreve Garrott at Circulating
Ann Handley at Annarchy
Marianna Hayes at Results Revolution
Elizabeth Hise and C.B. Whittemore at The Carpetology Blog
Maria Palma at Customers Are Always
Sandra Renshaw at Purple Wren
Kate Rutter at Adaptive Path
Claudia Schiepers at Life and its little pleasures
Carolyn Townes at Becoming a Woman of Purpose
Stephanie Weaver at Experienceology
C.B. Whittemore at Flooring The Consumer

Ready to Vote in Kentucky

The Kentucky General Election is less than two weeks away. Are you ready to vote and what do you know except for what this one thinks about that one? Are you sure which races, outside of the President and Vice President, are being contested across the commonwealth and who are all of the Kentucky candidates?

With more Kentuckians registered to vote than ever before, it seems that “These healthy registration figures are an indication of a potentially strong turnout on election day,” according to Tray Grayson, Kentucky Secretary of State.

Let’s make sure we are ready to vote in Kentucky!  For candidate comparisons of United States President, United States Senate, and United States Congress, courier-journal.com offers a Voter Guide where you can read profiles submitted by candidates and build your personal ballot.

For residents of McCracken County, here is a preview of the Official Ballot.  For other Kentucky counties you may download your county’s ballot at Kentucky Secretary of State Election Overview.

Click to enlarge the Official Ballot for McCracken County, Kentucky, General Election to be held on November 4, 2008

Click to enlarge page 2 of the Official Ballot for McCracken County, Kentucky, General Election to be held on November 4, 2008

Jeffries Assures Faces of Poverty Not Forgotten

This is an image that I need to remember… this is a child who needs to be remembered even more.

The Forgotten by LJ. ©All rights reserved

Photographer Lee Jeffries, via flickr, allows me to share the pain of poverty that instigates my tears and promises prayers for grace on this face of our world.  Please visit his amazing flickr photostream to know more faces of poverty in our world.

For additional inspiration to care and ways to act on poverty please visit this list of bloggers for Blog Action Day 2008 Poverty.

Blog Action Day 2008

Blog Action Day is an annual non-profit event that asks bloggers to simultaneously discuss a single issue each year on October 15th. The aim of the event is to trigger widespread discussion around a global issue through niche-focused articles that appeal to their respective audiences. The event began in 2007 when a group of bloggers asked each other, “What would happen if …?” and then decided to find out.

13 of the world’s 100 most popular blogs according to Technorati.com have agreed to participate in Blog Action Day this year, including TechCrunch.com, Readwriteweb.com, Mashable.com, SmashingMagazine.com, Problogger.net, GigaOM.com, Copyblogger.com, ZenHabits.net, Inhabitat.com, VentureBeat.com, Mentalfloss.com, PronetAdvertising.com and TorrentFreak.com.